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As webcam capabilities have been added to instant messaging text chat services such as AOL Instant Messenger, one-to-one live video communication over the internet has now reached millions of mainstream PC users worldwide. Increased video quality has helped webcams encroach on traditional video conferencing systems. New features such as lighting, real-time enhancements (retouching, wrinkle smoothing and vertical stretch) can make users more comfortable, further increasing popularity. Features and performance vary between programs.

Videoconferencing support is included in programs including Yahoo Messenger, AOL Instant Messenger (AIM), Windows Live Messenger, Skype, iChat, Paltalk (now PaltalkScene), Ekiga , Stickam, and Camfrog.

Some online video broadcasting sites have taken advantage of this technology to create internet television programs centered around two (or more) people "diavlogging" with each other from two different places. Among others, BloggingHeads.tv uses this technology to set up conversations between prominent journalists, scientists, bloggers, and philosop

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